About the company
Based in São Paulo, Brazil, Singu (now Bluma) is a plataform to provide beauty and well-being services wherever you are, on your own time.
Responsabilities
Led a cross-functional team to implement scalable solutions that improved platform performance and stability for the marketplace, handling high traffic during peak loads.
Optimized backend architecture using Serverless Architecture, resulting in increased system reliability and cost savings on infrastructure.
Spearheaded the migration from native apps to a hybrid framework (React Native), reducing payroll costs by 30% and cutting delivery timelines by consolidating efforts into two codebases instead of managing four native apps.
Principal outcome
As CTO and Partner at Singu, spent nearly six years driving the company’s evolution into the largest beauty and wellness delivery marketplace in Latin America. Played a key role in developing a scalable platform, growing the tech team from 7 to 40 employees post-acquisition, and implementing innovative solutions to enhance customer satisfaction and operational efficiency. These efforts were instrumental in the company’s strategic growth, ultimately leading to a successful exit through its acquisition by Natura & Co, solidifying Singu’s industry leadership.
Projects & Code Contributions
Discover the repositories highlighting the technical solutions and innovations I spearheaded during my time at Nomos.
React Native Helpshifit
Native Bindings for the Helpshift Library. Available for iOS and Android. Github